Types of content that gets the highest reaction rate

Social networks are full of content, different types and a multiple image this fact makes competition more difficult and make it necessary to find a clear and effective point of excellence. Social participation is the key, as recommendations made by real people are more useful than those offered by the same brands, in most circumstances and situations. So, all you have to do is produce content that is good enough to push the reader to share it with his friends and followers.

But, what kind of content is more likely to be involved? How is it different from the domain and the social network? One of the studies by Clear Voice answers these questions and more.

What types of content offer the best performance?

During this study, the company analyzed more than 640 thousand articles/notation/publication/infographics etc... Within 14 specific areas including business, art, fashion and others. The results were spectacular and differed from one area to another in whole or in part.

For example, an inkgraphics is the most effective content type in about one-third of the areas considered. Long content has also shown excellence in the fields of technology, beauty, travel and housework, while content that explains how to do something is better-how to be the best in art and others.

Of course, you can't always write content in the form of lists or create an infographic because diversity is an essential and important factor. But these results only open your eyes until you see the picture from a different perspective. This image from within the study illustrates the best types of content in each area:

Where do social partnerships occur in every field?

The company also looked at the social networks in which content was consumed in each area and shared it more widely and the results were more varied. In the business sector, 61% of the posts monitored were made through the LinkedIn network. And Facebook came in second place by 35.7% (you may notice the absence of Twitter, because the company has closed the social posts from their API last year)

In the field of employment, 73% of the posts were on Facebook, and 23% on the LinkedIn

But in areas such as beauty and health, 76% of the posts were on the Pinterest network. and 23 on Facebook, 0% on LinkedIn.

In each area, Clearvoice supports the report with a graphical illustration of the platforms and tools involved, the best days in terms of interactivity, and the best influencers. Very useful report.

This study is a knockout for those who believe that the content marketing process is static regardless of domain or classification and does not change from one domain to another in whole or in part.

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